Why Not Speaking Their Language Is Costing You Customers

Having a global presence is key for brands looking to expand their reach and increase revenue. But simply translating English content does not cut it. To truly resonate with international audiences, brands need bilingual content that speaks to consumers in their native language.

What is Bilingual Content and Why Does it Matter?

Bilingual content refers to any type of content, including websites, ads, social posts, newsletters and more, presented in two or more languages. This allows brands to effectively communicate with diverse communities.


The benefits of bilingual content for global brands are plentiful:

• Improved customer loyalty by showing cultural awareness
• Easier market expansion into different countries

By taking the time to create content in multiple languages, global brands demonstrate their commitment to inclusivity and valuing all customers equally.

Successful Examples of Bilingual Branding

Some of the world's most recognized brands have leveraged bilingual content to boost their global presence.

Coca-Cola transcreates its ads and social campaigns into multiple languages to connect better with diverse audiences. This helps Coca-Cola build an inclusive brand image across cultures.

Nike's website and marketing materials are available in various languages, allowing seamless engagement and purchases by international customers. Their multilingual approach contributes greatly to Nike's reputation as a top global brand.

Challenges and Best Practices for Bilingual Content

Developing bilingual content requires meticulous writing techniques and localization. Here are some top tips:

• Hire professional content creators fluent in both languages to ensure accuracy and cultural appropriateness. Don't just rely on simple word-for-word translations.
• Maintain brand consistency across languages through style guides outlining tone, messaging, and visual identity.
• Go beyond translation and adapt content to resonate locally through idioms, graphics, and cultural customization.
• Perform extensive quality checks and user testing to guarantee your content is culturally sensitive.

​For brands aiming to go global, bilingual content is a must. By providing content in multiple languages, tailored to resonate locally, brands can successfully expand their reach and establish themselves as an inclusive global force. The effort to properly execute multilingual branding has immense payoffs in improved international engagement and revenue.

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